ATTENDEE DEMOGRAPHICS

Minnesotans are active and have income to pursue their interests.

Compared to other states:

  • 5th highest household income
  • 4th lowest cost of living
  • 2nd most working women
  • 2nd lowest unemployment rate (3.5%)

Minnesota is the #1 market in the Midwest for travel spending

  • 82% of metro adults have traveled for an overnight stay in the past 12-months
  • 71% of Star Tribune readers are planning a vacation or planning to travel for personal reasons in the next 12-months
  • 62% of StarTribune.com users have flown domestically in the past 12-months

Top market in Midwest for:

  • Taking trips
  • Participating in outdoor activities
  • Camping, hiking and boating
  • Biking
  • Golfing

Minnesotans are likely to travel, Star Tribune readers are more likely than most:

  • 68 percent of Minnesotans are planning a trip in the next 12 months
  • 72 percent of Star Tribune readers are planning travel in the next 12 months
  • Planning windows vary

How far in advance to plan your trip?

  • 2%
  • 9%
  • 12%
  • 12%
  • 27%
  • 37%

Minnesotans travel abroad. They are:

  • 1.4x more likely to have traveled to Cancun-Cozumel
  • 2x more likely to have traveled to Central or S. America
  • 2.3x more likely to have traveled to Japan-China-SE Asia
  • 1.6x more likely to have traveled to the middle east

OUT AND ABOUT IN ALL SEASONS

No matter the season, Minnesotans are likely to be travelling.